The Blue Climate and Oceans Project

We've mentioned before that PUMA's MCM Rick Deppe is an ambassador for The Blue Climate and Oceans Project. Rick and other BP Ambassadors (from various sports) report into the project's website and help create awareness for the cause.

Looking back, we didn't actually mention what the project is. So...here is a little background. You can also check out their website at: http://www.theblueproject.org/Home

clipped from www.theblueproject.org BLUE connects people, their lifestyle and their passions by harnessing the popularity of adventure sports that showcase the natural environment. BLUE works with world-class sports men and women who share their experiences, their passion for the environment and their commitment to healthy living with the wider community. BLUE channels this content to build digital learning, social networking and mass participation activities designed to achieve measurable behaviour change and clear environmental and social outcomes. BLUE's short-medium goals are to build partnerships with sports organisations; to activate a network of champions that will lead their communities to promote sport, healthy living and a clean environment and launch the BLUE Mile, a mass participation event designed to bring together our coastal communities to celebrate our water environments towards London 2012.